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What does the box-office success of "Godzilla Vs. Kong" mean for the future...

"The beautiful thing about Comscore is the ratings are far more consistent....

Addressable Ads Promise Outcome-Based Metrics

National networks are increasingly prioritizing addressable advertising, and demand is outstripping supply on linear TV Beet.TV spoke with Scott Worthem, Global EVP, Strategic Partnerships & Business...

Brand Innovators' TV & Cross-Screen Measurement

Celebrating Data Privacy Day

Three Trends Rebooting TV Measurement

In the last installment of Comscore's "Advancing Toward a Common TV Measurement Currency" series with Beet.TV, Chief Product Officer David Algranati discusses how TV is changing, and what measurement...

Local TV Shines As Viewers Seek Pandemic News

TV Needs an Impression-Based Currency for Pay-Per-Performance

OTT Shows Key Strength in Impression-Based Targeting

TV Must Embrace Digital-Style Buying

We’re Breaking Silos for Audience-Based Buying

TV Ads Move Toward Cross-Platform Delivery

Local TV Buys Gain From Digital Insights

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

‘TV Will Never Be the Same’ After Addressability

The Convergence of Linear & OTT Measurement

How To Solve Identity & Safeguard Privacy

The Renaissance of Cross-Platform Local Advertising