Transact and Optimize Cross-Platform Campaigns In-Flight Across Screens and Markets with Comscore Advanced Audiences & Comscore Campaign Ratings.
For more event details visit https://nabshow.com/newyork2024/
Join Comscore for a session on optimizing audience reach across screens in the local markets where consumers are making key decisions. We will showcase our Advanced Audiences television currency and Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement and in-flight optimization solution available at the local market level, featuring actual results from partners.
How can advertising buyers, sellers and their clients optimize audience reach across screens in the local markets where consumers are making key decisions? How can cross-platform audience measurement and in-flight optimization help advertisers, networks and broadcasters optimize media investments on many platforms and in each local market? Join a conversation about how Comscore is innovating with its Advanced Audiences television currency and with Campaign Ratings, a first-to-market cross-platform campaign measurement and in-flight optimization solution.