Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
Measuring and Optimizing Programmatic KPIs
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners s...
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
AI Versus the Meme
Our Director of Data Science, Sarthak Dasadia Ph.D. unpacks the challenges of using Artificial Intelligence to analyze social data. It says something about the Shareablee community that no other sessi...
Media and Advertising: The Past, Present and Future
The Changing State of Privacy
WTF Is Influence?
Shareablee INTERACT summit featuring Frank Kavilanz
Why cross-platform measurement is crucial to success
The power of Comscore's local TV data
How local agencies and stations use advanced audiences to drive impact
Comscore at Syncbak's TechFronts
Could it be a record year at the box office?
The Entrepreneurial Mindset: "Your job is to be ready for it to fail"
Is TV dead? No… It's simply advanced