Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...
Diran Hafiz, Sales Director Mobile, talks to Clickz at SES Chicago, sharing his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he beli...