- 29. Juli 2022

Leveraging All Platforms to Win Over Latinx Audiences in Beauty

Jason Clough
Jason Clough
Senior Director, Partnerships & Insights
Comscore

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.

Watch to hear how Univision leveraged their strong social media audience of 25-54 year old Latinx females to deliver online video and short-form content that drove positive brand associations for the beauty brand. Then hear from Comscore on how Comscore Social Media BrandLift™ provided bespoke KPIs measurement proving Univision won the beauty brand with strong increases across all brand metrics, including familiarity, opinion, consideration, recommendation, and recall.

VAB Measurement Innovations Series
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