Leveraging All Platforms to Win Over Latinx Audiences in Beauty
Jason Clough
Senior Director, Partnerships & InsightsComscore
When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
Watch to hear how Univision leveraged their strong social media audience of 25-54 year old Latinx females to deliver online video and short-form content that drove positive brand associations for the beauty brand. Then hear from Comscore on how Comscore Social Media BrandLift™ provided bespoke KPIs measurement proving Univision won the beauty brand with strong increases across all brand metrics, including familiarity, opinion, consideration, recommendation, and recall.
Total Digital
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.