MAD//Fest is the UK’s biggest, buzziest and boldest marketing festival. Its 6th edition will be held at Old Truman Brewery Estate in London from July 2nd to 4th, 2024.
In today’s dynamic digital landscape, understanding the true impact of your content across all platforms is essential. Join us at the Creator Economy Stage as Comscore's Ira Xhelili and Channel 4's Dan MacDonnell present "Social waves: Measuring the True Reach of Digital Content."
This session will delve into the power of comprehensive audience measurement, uncovering the full potential of your social media strategies. Discover how the innovative concept of Social Incremental – a unique, deduplicated audience footprint across desktop, mobile, and social platforms – is transforming the way we measure and maximize digital reach.
Learn how to leverage advanced analytics to enhance your digital strategy, drive engagement, and achieve unparalleled growth in the booming creator economy. Whether you're a brand, agency, or content creator, this session will equip you with the insights needed to navigate and thrive in the fragmented media world.
See you there!