The Results
The home improvement brand learned that it has the second highest engagement rate among its competitive set. It also learned that Instagram was their biggest driver for actions and comments.
The home improvement brand wanted to better understand the social engagement of themselves as well as their main competitors.
Comscore Social’s Cross Platform Social Overview allows users to analyze audience, content, and engagement across Facebook, Instagram, and X/Twitter.
The Results
The home improvement brand learned that it has the second highest engagement rate among its competitive set. It also learned that Instagram was their biggest driver for actions and comments.