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Store Promotion Strategies for a Digital World

The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shift...

The State of the U.S. Online Retail Economy in Q4 2009

Comscore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy. This installment includes an overview of e-commerce trends in Q4 2009, a detailed analysis of...