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TV Must Embrace Digital-Style Buying

Nicolle Pangis, CEO of Ampersand – the initiative of Comcast, Cox and Charter designed to make the buying of addressable TV easier, sat down for a video interview with Beet.TV after the group launched...

Local TV Buys Gain From Digital Insights

Local TV advertising is getting more sophisticated with the development of technologies to help media buyers with their decision-making. That development is part of the broader convergence of traditio...