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Connect with Comscore at CES from January 9-11 to learn how we can help you capture the major media opportunities of 2024.
From live demos of our flagship cross-platform solution, Comscore Campaign Ratings, to presentations about the latest innovations in AI powered predictive audiences segments from our activation team, Proximic by Comscore, come see what our exhibit at C-Space has to offer.
Meet the team in person to learn how we can fuel your cross-platform strategy with granular currency-grade measurement, hear about our innovative approaches to meeting the challenges of signal loss and ask us your top questions on the future of big data measurement.
Find us at Mariposa Room 7 on Level 2 of the ARIA East, or book a private meeting or small group discussion with us via this link.
You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising
1月9日 : 15:00 - 15:40 PT
Marta Martinez
Managing Director: Data Strategy, Measurement & Analytics
Dave Bolger
VP, Consumer MediaNational Football League
Steve Bagdasarian
Chief Commercial OfficerComscore
Brian Pugh
Chief Product OfficerComscore
Registration for this session is open to CES attendees.
As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Together with Google and the NFL, Comscore shares the latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising. It shows YouTube reached 88% of adults 18-49 with a Super Bowl ad vs. 68% on linear TV, highlighting that it is not only what viewers are watching but also where and how they consume content that matters to a campaign’s success. This presentation also takes a Gen Z lens to advertising’s biggest stage, showing where this emerging consumer is best reached.
Registration for this session is open to CES attendees.
As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Together with Google and the NFL, Comscore shares the latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising. It shows YouTube reached 88% of adults 18-49 with a Super Bowl ad vs. 68% on linear TV, highlighting that it is not only what viewers are watching but also where and how they consume content that matters to a campaign’s success. This presentation also takes a Gen Z lens to advertising’s biggest stage, showing where this emerging consumer is best reached.