Celebrating 25 years of Comscore
Throughout the month of July, Comscore celebrated its 25th anniversary as an innovator in modern media measurement.
To mark the milestone, we released a series of insights, market snapshots, and reports including:
- A nod to the future of advertising in Comscore’s State of Gen Z report 2024.
- Curated thought leadership at tentpole events throughout July including the ANA’s Digital and Social Media Conference.
- The release of the 2024 State of Gaming report.
If you’re a partner, client or stakeholder wanting to support our celebrations as the digital OGs, get in touch here at this link.
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Andrea Jacobs
Angela Marple
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Brian Pugh
Chris Blakely
David Rodríguez
Glenda Jackson
Justin Roy
Louise Ciarniello
Michael Hulfachor
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Sherwood Pengel
Celebrating our people and innovation throughout July
To our partners, colleagues, and friends:
When Comscore was founded in 1999, our industry looked starkly different than it does today.
The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streaming subscriptions. Netflix's monthly subscription offering was sending DVDs in the mail and people primarily watched traditional TV. Digital commerce was in its infancy, with “internet” ad spend at just $1.9 billion. In 1999, annual ad spend in the U.S. was $87.5 billion. Now it is approaching $369 billion.
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