Teens & Older Demos Driving Gains in U.S. Smartphone Penetration
Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...
Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud
There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in...
Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.
Comscore and UKOM Continue their Partnership for Online Audience Measuremen...
In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery a...
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...
Unlocking App Audiences: The role of content and demographics in platform s...
Which Social Networks Have the Most Engaged Audience?
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
The Dress: A Case Study of Flash Crowds and Invalid Traffic
From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measuremen...
Viewability, Online Video and Social Media
Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...
Measurement Proves the Effectiveness of Mobile Advertising
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic