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Evolving YouTube Measurement with Google Ads Data Hub

As part of our commitment to innovation in measurement, Comscore has been partnering with Google over the past year to help build the next generation of YouTube measurement. Google’s Ads Data Hub allo...

Bridging the Divide Between TV & Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.