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At the $26 billion dollar snacking company, Mondelēz International, Cristina Chiesa has made it a mission to build a learning culture that approaches new ideas with an open mind to results instead of...

Fireside chat with Vox Media’s Senior Director, Creative Insights, Mallory...

Fast Facts: Content Mentioning the NFL Draft

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For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be success...

Fast Facts: Content Mentioning the Masters® Tournament

NCAA Basketball Tournament Sparks Marketing Madness

NCAA Men’s Basketball Scores Big on Social Media & Local TV

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Entertainment in 2022: The behavioral trends in the U.S. that are shaping t...

Let the Madness Begin: Social Brackets

Key Moments from the Paralympics on Social Media

How to rewrite your social playbook for monetization

Winter Athletes Skyrocket on Social

Social Media Tune-Up: Best Practices in 2022

Social Media Monetization for Local TV

The State of Social Media