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Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative...

Comscore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. Comscore ARS has been in the business of ad c...

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The Lure of TV Advertising for Internet Businesses

Comscore Announces Media Metrix 360 Measurement Platform Now Open + New Pr...

Today Comscore made two very important announcements at the TechCrunch Disrupt Conference in NY that we are extremely excited to share with the industry

GRPs For Digital Marketers

Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales

A Look Back at the Digital Year in Canada

Four Times Zero Is Still Zero

The Varying Impact of Ad Frequency in the Digital Environment

Four Ways to Improve Display Advertising

The Comscore Data Passport - First Half 2010

Advertising Effectiveness 101

The Click and Affiliate Marketing

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

Key Strategies to Maximize Your Mobile Marketing

The Comscore Data Passport - Second Half 2009