Consumers set up a blockbuster holiday season at the Box Office
In January 2023, the cross-platform audience on Facebook, Twitter, and Instagram reached 1.3 billion people who generated 987.8 million social interactions during the month.
Real Madrid C.F (ES) leads the ranking with the biggest audience with 289,836,557 followers and the higher number of cross-platform actions – 231,857,824. PSG - Paris Saint-Germain (Global – English) rank third by total actions, but lead the engagement per post with 191,948 cross-platform actions.
See the top 10 properties by engagement:
Source: Shareablee powered by Comscore, Power Ranking, January 2023.
Actions are a measure of total engagement. They include reactions, likes, shares, comments, retweets, and so on. CP, i.e. Cross-Platform, refers to the combination Facebook, Twitter & Instagram.
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