2024 State of Gaming Report
Comscore Releases June 2012 Overview of European Internet Usage
London, UK, 21st August 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe during June 2012, showing that 397.2 million Europeans went online for an average of 25.9 hours. The June report, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights that web-based email is still popular among European internet users. Nearly 70 percent of the European internet audience accessed Email sites during the month, displaying a growth rate of 3.7 percentage points over the past year. UK and Spain ranked first for penetration, with web-based Email reaching 82.7 percent and 79.2 percent of their respective internet audiences.
Web-Based Email Sees Growth Across European CountriesIn Europe, 276.5 million people accessed sites like Hotmail and Google Gmail via their computer, equalling to a 69.5 percent reach among the internet audience above 15 years of age. The number of European web-based email users grew by 14 percent over the past year to 276 million, while total penetration increases by 3.7 percentage points.
The UK had the highest market penetration of web-based email usage at 82.7 percent with the total number of users increasing 9 percent versus last year. Among the top 10 email markets in Europe, Ireland had the fastest growing audience (up 23 percent), followed by Russia (up 21 percent).
Top 10 European Markets for E-mail Sites by Percent Reach June 2011 vs June 2012Europe: Age 15+, Home & Work LocationsSource: Comscore MMX
Percent Reach Among Internet Audience
Total Audience (000)
June 2012
Pp YoY Change
% YoY Change
Europe
69.5%
+3.7pp
276,480
+14%
United Kingdom
82.7%
+5.2pp
31,141
+9%
Spain
79.2%
+1.2pp
17,330
+3%
Netherlands
78.9%
+3.3pp
9,469
+5%
France
77.2%
+1.6pp
33,364
+4%
Portugal
73.2%
-1.9pp
3,294
Poland
70.5%
N/A
13,098
Russian Federation
69.6%
+0.5pp
40,940
+21%
Ireland
69.4%
+3.6pp
1,693
+23%
Sweden
68.7%
+6.1pp
4,339
+12%
Germany
66.5%
-0.7pp
34,485
+2%
Hotmail Reigns Among Web-based Email SitesMicrosoft’s Hotmail, recently renamed Outlook.com, ranked as the top web-based email provider in Europe with 108.2 million visitors (up 1 percent vs. year ago) for an average of 1.9 hours per user during the month. Google’s Gmail ranked second in the Email category with 74.7 million users but saw a much stronger growth rate of 18 percent over the past year. Yahoo! Mail came in third with 44.3 million users, and was the most engaging email portal among the top 5 (2.1 hours per user). Russian providers Mail.ru Mail and Yandex Mail rounded up the top five attracting 42.3 million and 25.1 million users respectively, and experienced the strongest audience growth rates among the top 5 European web-based email sites.
Top 5 Email Sites in Europe by Total Audience (000)June 2011 vs June 2012Total Europe: Age 15+, Home & Work LocationsSource: Comscore MMX
Total Unique Visitors (000)
Average Minutes per Visitor
E-mail
106.4
-6%
Hotmail
108,202
+1%
110.7
-14%
Google Gmail
74,670
+18%
59.5
+7%
Yahoo! Mail
44,290
127.3
+29 %
Mail.Ru - Mail
42,767
+22%
19.7
+15%
Yandex Mail
25,143
+37%
17.1
+58%
European Internet Usage by CountryBelow is a snapshot of European internet usage in the 18 reportable markets for which Comscore provides individual reporting. The Russian internet audience continued to be the largest online market in Europe with 58.8 million users going online in June. The UK audience was by far the most engaged market across Europe, with an average user spending 37.9 hours online.
Overview of European Internet Usage by Country Ranked by Unique Visitors (000)June 2012Total European Internet Audience, Age 15+, Home and Work LocationsSource: Comscore MMX
Average Hours per Visitor
Average Pages per Visitor
Worldwide
1,491,181
24.0
2,289
397,762
25.9
2,694
58,803
23.6
2,506
51,825
24.5
2,754
43,214
27.7
2,793
37,665
37.9
3,434
Italy
28,568
16.6
1,688
Turkey
23,779
26.8
3,062
21,880
24.4
2,127
18,579
27.9
3,149
12,006
32.6
3,147
6,319
21.8
2,190
Belgium
6,223
21.9
2,264
Switzerland
4,978
17.5
1,802
Austria
4,868
13.5
1,417
4,501
20.2
2,011
Denmark
3,726
21.1
2,207
Finland
2,495
Norway
3,313
26.7
2,504
2,438
20.4
1,957
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com