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Spotlight on France Reveals Seasonal Growth in Tax, Car Rental, and Flowers Web Properties
London, UK, July 6, 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 26.8 hours per person. This study draws its data from Comscore’s research panel, which measures Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey showed the highest average engagement with users from these markets spending an average of more than 30 hours online in the past month.
Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) May 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Location
Total Unique Visitors (000)
Average Hours per Visitor
Average Pages per Visitor
World-Wide
1,373,976
23.9
2,161
Europe
366,862
26.8
2,752
Germany
49,993
24.1
2,638
Russian Federation
48,294
24.0
2,618
France
42,335
27.8
2,682
United Kingdom
36,660
33.9
3,079
Italy
23,210
18.3
1,762
Turkey
22,900
31.8
3,448
Spain
21,450
2,449
Poland
18,193
26.9
3,061
Netherlands
11,963
35.2
3,467
Sweden
6,161
25.0
2,423
Belgium
5,944
20.5
2,085
Austria
4,676
14.1
1,485
Switzerland
4,666
19.6
1,923
Portugal
4,146
21.5
2,034
Denmark
3,649
21.7
2,256
Finland
3,349
26.0
2,396
Norway
3,227
26.5
2,156
Ireland
2,079
1,953
Top Web Properties in Europe Google Sites ranked as the top European web property in May with 333.4 million unique visitors (up 9 percent from a year ago), reaching 90.9 percent of the total European Internet audience. Microsoft Sites continued to rank second with 270.9 million visitors (73.8 percent reach), followed by Facebook.com in third place with 240.0 million visitors (65.4 percent reach). Among the top properties for May, the biggest gains versus April came from The Mozilla Organization (up 52 percent), WordPress (up 13 percent), and VKontakte (up 12 percent).
Europeans continued to spend significant time on social networking sites, with Russian social network VKontakte exhibiting the highest average engagement among the top 30 properties at 496.7 minutes (8.3 hours) on the site. Facebook.com overtook Russian web property Mail.ru Group in May with an average of 326.0 minutes (5.4 hours) spent by visitors on the property, up 15 percent from the prior month. Mail.ru Group visitors spent an average of 315.1 minutes (5.3 hours), up 7 percent. Facebook.com also continued to account for the highest number of page views at 139.8 billion in May (up 21 percent), representing 13.8 percent of all pages viewed in Europe during the month.
Top 30 Properties in Europe by Total Unique Visitors (000) May 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Properties
Total Pages Viewed (MM)
Average Minutes per Visitor
Total Internet : Total Audience
1,009,540
1,605.2
Google Sites
333,436
99,147
188.6
Microsoft Sites
270,859
27,218
193.0
Facebook.com
240,010
139,769
326.0
Wikimedia Foundation Sites
161,311
13.0
Yahoo! Sites
141,054
9,682
73.9
eBay
107,689
14,324
59.5
Amazon Sites
91,475
2,658
15.9
The Mozilla Organization
78,079
493
7.3
VEVO
77,670
774
11.8
Apple Inc.
69,872
514
4.8
Mail.ru Group
69,005
31,990
315.1
AOL, Inc.
64,278
1,664
28.5
Glam Media
63,892
937
11.5
Viacom Digital
56,952
537
10.4
Ask Network
56,945
526
4.1
Yandex Sites
55,720
7,817
64.7
Dailymotion.com
53,936
755
14.3
WordPress
52,269
430
5.3
VKontakte
52,123
38,151
496.7
CBS Interactive
51,950
538
8.9
Adobe Sites
48,473
229
3.3
Axel Springer AG
48,162
1,851
17.3
Orange Sites
41,138
4,609
62.0
NetShelter Technology Media
40,712
407
6.1
Deutsche Telekom
40,290
2,501
34.1
Technorati Media
39,621
206
3.1
Twitter.com
36,877
656
14.6
BBC Sites
34,962
1,440
34.0
Schibsted (Anuntis-Infojobs-20minutos)
34,259
5,068
77.2
Skype
33,817
139
51.0
Spotlight: Travel, Taxes, and Flowers Draw Visitation in France In May 2011, a total of 47.4 million users in France (age 6+) went online, up 3 percent from the previous year. Users in France stayed an average of 1,571.8 minutes or 26.2 hours online in May. Google Sites ranked as the most visited property with 44.5 million unique visitors, followed by Microsoft Sites (40.8 million visitors), and Facebook.com (32.5 million visitors). Luxury retailer Groupe PPR, which attracted 18.2 million visitors, was the fastest gaining property with a 17-percent increase from a month ago.
Top Properties in France Ranked by Total Unique Visitors (000) May 2011 Total France, Age 6+, Home and Work Locations Source: Comscore MMX
% Reach
47,374
100.0%
1,571.8
44,530
94.0%
175.9
40,823
86.2%
245.9
32,480
68.6%
308.8
23,310
49.2%
99.8
22,070
46.6%
60.6
CCM-Benchmark
20,844
44.0%
10.5
20,656
43.6%
14.2
Iliad - Free.fr Sites
20,520
43.3%
22.0
Groupe Pages Jaunes
19,889
42.0%
13.9
Groupe PPR
18,181
38.4%
12.2
As there were a string of bank holidays in France in May, the fastest growing web category was Car Rental (up 69 percent from the previous month), driven by the growth in monthly visitation to Paris-based European rental car company property Europcar, Hertz.fr, and Priceline subsidiary eLocationdeVoitures.fr. In preparation for an annual income tax filing deadline at the end of May, properties in the Taxes category also saw an increase in visitation of 50 percent. Finally, as Mother’s Day approached for France, properties purveying flowers, presents, and e-cards in the Flowers/Gifts/Greetings category saw an increase of 43 percent.
Fastest Growing Categories in France* Ranked by Percent Change in Total Unique Visitors (000) from April 2011 May 2011 Total France, Age 6+, Home and Work Locations Source: Comscore MMX
Categories
% Growth from April 2011
0.1%
Car Rental
2,620
5.5%
68.8%
Taxes
633
1.3%
49.6%
Flowers/Gifts/Greetings
5,540
11.7%
43.2%
Humor
7,395
15.6%
Health Care
2,426
5.1%
38.0%
Beauty/Fashion/Style
13,480
28.5%
36.6%
Lotto/Sweepstakes
8,498
17.9%
34.3%
Government
19,081
40.3%
33.2%
Information
6,545
13.8%
29.8%
Airlines
7,529
15.9%
28.7%
*Excludes Platform and ISP categories.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com