- September 12, 2014

2014 LATAM Digital Future in Focus

Speaker: Alejandro Fosk, SVP Latin America; Alex Banks, VP Latin America

2014 LATAM Digital Future in Focus

The "2014 LATAM Digital Future in Focus" explores highlights and prevailing trends of today's digital media landscape. In this year's report, we've dedicated a section to the analysis of the U.S. Hispanic Segment.

Topics covered include:

  • Latin American and U.S. Hispanic online audience growth, behavior and trends.
  • Emerging trends in online advertising (Viewability, Digital GRPs, Programmatic etc.).
  • How content providers and agencies are measuring social media engagement and leveraging social media to further develop brand loyalty.
  • Audience sizes by country.
  • A ranking of social networking sites in the region.
  • Which country was more engaged with Sports sites in previous months.
  • A demographic profile of the retail audience in the region.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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