The Importance of Local Audiences in the Media Ecosystem

Featuring: NBCUniversal Chief Revenue Officer and President of Local Sales - Frank Comerford

In our latest episode of TV Talks – NBCUniversal's Chief Revenue Officer and President of Local Sales Frank Comerford joins Comscore’s CEO Jon Carpenter live at the NAB Show 2023 to double click into audience behavior and the importance of local to the ad and media ecosystems.

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Local TV Measurement

Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also...

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