More Insights

U.S. Smartphone Audience Growth

Smartphone adoption continues to climb in the U.S. In the past year, the U.S. smartphone audience has grown 53 percent to 78.5 million subscribers. Check out Comscore's June mobile report for more ins...

U.S. Share of Time Spent on Facebook.com by Content Section

Within Facebook, the largest portion of users’ time is spent on the individual’s homepage which features the Newsfeed. In May 2011, 27 percent of engagement on Facebook.com occurred on the homepage an...