Will travel’s comeback power through despite Delta variant?
Bo Liu
Lead Analyst, Client InsightsTravel took a fall when COVID-19 first hit the U.S. in March 2020.
It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y) growth for both total digital visitation and desktop spend cooled off in recent months, even though in a June 2021 survey, a high percentage of consumers showed neutral or unconcerned attitudes towards taking flights or staying in hotels.
Coronavirus Insights
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
Sign up to be notified when new insights or data become available.
Sign Up
Branded Content Measurement
Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
Path-to-Purchase Research
Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across a wide variety of industries.