- December 9, 2022
Retail: ‘tis the season of the bargain hunter
Maite Azkuna
Senior Analyst, Marketing Content & InsightsShopping habits are evolving. Online interest in “sales and promotions” in the U.S. rose 68% from September 2021 to September 2022. Price matters, but for bargain hunters, other factors matter even more.
In this snapshot, “Retail: ‘tis the season of the bargain hunter”, we look at online behaviors of a range of bargain hunters and identify what they have in common. We cover:
- Factors that matter most to bargain hunters.
- What high- and low-income bargain hunters have in common.
- Retail brands that appeal to the bargain hunters – and their tactics.
Audience Segmentation
Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...
Total Digital
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