- March 14, 2024

IAB MLS 2024

159 West 25th St, 2nd Floor, Jay Conference Suites, Chelsea
New York City , NY , United States

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At the IAB’s Measurement Leadership Summit on March 14, 2024, data, measurement, and addressability leaders, will discuss the future of measurement in media.

Comscore will be leading a breakout session on privacy and is a proud sponsor of this year’s IAB State of the Data report.

Connect at MLS

Balancing User Privacy Preferences and Effective Advertising

March 14 : 02:00 pm - 02:50 pm ET
Kelly Barrett
Kelly Barrett
SVP, Product Management
Comscore

Repositioning “data sharing” and “personalized ads” is essential to the future of digital advertising. In this session, we’ll develop a framework to better orient organizations to deliver their value-driven tools and explore solutions that work for both users and marketers.

Add to Calendar 14-03-2024 14:00:00 14-03-2024 14:50:00 America/New_York IAB MLS 2024 - Balancing User Privacy Preferences and Effective Advertising Balancing User Privacy Preferences and Effective Advertising

Repositioning “data sharing” and “personalized ads” is essential to the future of digital advertising. In this session, we’ll develop a framework to better orient organizations to deliver their value-driven tools and explore solutions that work for both users and marketers.

 159 West 25th St, 2nd Floor, Jay Conference Suites, Chelsea, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY