- September 18, 2024

Cynopsis BIG TV Summit 2024

City Winery
NYC , NY , United States

- This event has passed -

The smart agency executive needs strategies, actionable case studies, measurement and ad tech solutions, as well as original thinking to capitalize on this year's uptick in ad spend. The Cynopsis BIG TV Summit brings together thought leaders including Comscore to discuss topics ranging from platform bundling and the emerging strength of FAST channels to fresh approaches to monetizing TV and video.

Meet us at this event

To register visit: https://www.cynopsis.com/event/2024-cynopsis-big-tv-summit/

Advertise Nationally but Optimize Locally

September 18 : 12:00 pm - 12:25 pm ET
Steve Bagdasarian
Steve Bagdasarian
Chief Commercial Officer
Comscore
Andrew Fitzgerald
Andrew Fitzgerald
SVP Streaming
Hearst
Taylor Byrnes
Taylor Byrnes
VP Media and MarTech
Liberty Mutual Insurance
Craig Sloan
Craig Sloan
President
Playfly Sports
Tim Hanlon
Tim Hanlon
Founder and CEO
Vertere Group

It’s no wonder local TV revenue grew to an estimated $165.7 billion in 2023 – local TV helps marketers reach audiences where they are making purchase decisions, efficiently and precisely. Join Comscore in this session about the advances that are making local a must-have for businesses large and small.

Add to Calendar 18-09-2024 12:00:00 18-09-2024 12:25:00 America/New_York Cynopsis BIG TV Summit 2024 - Advertise Nationally but Optimize Locally Advertise Nationally but Optimize Locally

It’s no wonder local TV revenue grew to an estimated $165.7 billion in 2023 – local TV helps marketers reach audiences where they are making purchase decisions, efficiently and precisely. Join Comscore in this session about the advances that are making local a must-have for businesses large and small.

 City Winery, NYC, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY