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Proximic by Comscore will be live at the Beet.TV Villa on Tuesday June 20, 2023 for a panel discussion with industry leaders on programmatic addressability in the evolving TV landscape.

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Programmatic Realized: How addressability is broadening ad buying in the TV World 

June 20 : 11:50 am - 12:30 pm
Rachel Gantz
Rachel Gantz
Managing Director
Proximic by Comscore
Angela Rodriguez
Angela Rodriguez
Global Commercial Leader
Proximic by Comscore

Can programmatic fulfill marketers’ calls for efficiency and accountability in the world of TV advertising or will it just add noise?  This panel session digs into programmatic’s coming of age in the world of TV advertising. From AVOD, SVOD, to CTV, we’ll hear from our panelists on how they’re navigating this expanding definition of TV and how marketers can achieve addressable audience targeting consistently across all of its new formats. 

Add to Calendar 20-06-2023 11:50:00 20-06-2023 12:30:00 Europe/Paris Proximic at Cannes Lions - Programmatic Realized: How addressability is broadening ad buying in the TV World  Programmatic Realized: How addressability is broadening ad buying in the TV World 

Can programmatic fulfill marketers’ calls for efficiency and accountability in the world of TV advertising or will it just add noise?  This panel session digs into programmatic’s coming of age in the world of TV advertising. From AVOD, SVOD, to CTV, we’ll hear from our panelists on how they’re navigating this expanding definition of TV and how marketers can achieve addressable audience targeting consistently across all of its new formats. 

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