- May 15 - May 17, 2023

AdExchanger's Programmatic I/O 2023

MGM Grand Las Vegas
Las Vegas , Nevada , United States

- This event has passed -

Programmatic I/O Las Vegas is the industry conference more data-driven professionals choose for a complete digital marketing and advertising tune-up. Only at Programmatic I/O Las Vegas will you have access to the latest educational updates on privacy, identity, commerce media, connected TV, in-game advertising and much more.

It is the best investment programmatic professionals can make in professional growth each year.

Heading there too?

Connect with our team to set up a coffee or meet and greet our Proximic by Comscore attendees.

Connect with our Team

Rachel Gantz
Rachel Gantz
Managing Director
Proximic by Comscore
Angela Rodriguez
Angela Rodriguez
Head of Sales
Proximic by Comscore
Jessica Trainor
Jessica Trainor
Head of Partnerships
Proximic by Comscore

Programmatic I/O homepage and registration.

Turning signal loss into a gain for programmatic advertisers

May 17 : 01:35 pm - 02:00 pm ET
Josh Farbman
Josh Farbman
Head of Data Strategy & Activation
Annalect<br><em>Panelist</em>
Atin Kulkarni
Atin Kulkarni
VP of Global Marketing & Commercial Capabilities
PepsiCo<br><em>Panelist</em>
Jon Mansell
Jon Mansell
VP, Head of Marketplace Demand
FreeWheel<br><em>Panelist</em>

Think signal loss has only downsides? Think again. Join this panel session, moderated by Proximic by Comscore's Managing Director Rachel Gantz to learn how media buyers and sellers are driving more efficient and performant advertising than ever before, overcoming signal loss. We'll dig into how waning access to third-party cookies along with privacy and browser regulations are actually a net gain for those willing to start tapping into emerging tactics for buying and selling media.

Add to Calendar 17-05-2023 13:35:00 17-05-2023 14:00:00 America/New_York AdExchanger&#039;s Programmatic I/O 2023 - Turning signal loss into a gain for programmatic advertisers Turning signal loss into a gain for programmatic advertisers

Think signal loss has only downsides? Think again. Join this panel session, moderated by Proximic by Comscore's Managing Director Rachel Gantz to learn how media buyers and sellers are driving more efficient and performant advertising than ever before, overcoming signal loss. We'll dig into how waning access to third-party cookies along with privacy and browser regulations are actually a net gain for those willing to start tapping into emerging tactics for buying and selling media.

MGM Grand Las Vegas, Las Vegas, Nevada, United States of America Comscore events@comscore.com false DD/MM/YYYY