- October 19, 2023

2023 ANA Measurement & Accountability Committee

Virtual and 151 W 42nd Street
New York City , New York , United States

- This event has passed -

The Measurement & Accountability Committee offers measurement executives, researchers, digital analysts, and consumer insight specialists an opportunity to foster a measurement community and drive measurement standards and research best practices.

The Next Generation of Measurement: The Future is Unified, Cross-Screen and Cooperative.

October 19 : 11:30 am - 12:00 pm ET
Brian Pugh
Brian Pugh
Chief Product Officer
Comscore
Kelly Barrett
Kelly Barrett
SVP, Product Management
Comscore

With today’s audience content consumption habits diverse across multiple screens, media solutions need to simplify. Alongside this challenge, the evolution of unified, cross-screen measurement necessitates transparency and collaboration with industry stakeholders. Comscore maps out the priorities to meet a changing enviro nment in cluding methodology that is interoperable, the role of AI and how 1st party data will be critical for adding context to census measurement.

Add to Calendar 19-10-2023 11:30:00 19-10-2023 12:00:00 America/New_York 2023 ANA Measurement & Accountability Committee - The Next Generation of Measurement: The Future is Unified, Cross-Screen and Cooperative. The Next Generation of Measurement: The Future is Unified, Cross-Screen and Cooperative.

With today’s audience content consumption habits diverse across multiple screens, media solutions need to simplify. Alongside this challenge, the evolution of unified, cross-screen measurement necessitates transparency and collaboration with industry stakeholders. Comscore maps out the priorities to meet a changing enviro nment in cluding methodology that is interoperable, the role of AI and how 1st party data will be critical for adding context to census measurement.

 Virtual and 151 W 42nd Street, New York City, New York, United States of America Comscore events@comscore.com false DD/MM/YYYY