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Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the...

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-O...

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly chan...