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Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Is Mobile Bringing About the Death of the PC? Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and Comscore’s latest report about mobile apps now accounting for more than half of digital time spent has probably co...

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms –...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Telecoms.com Interview with Brian Jurutka

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

Six Questions: Gian Fulgoni, Comscore

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Viewability: The Evolution of Digital Advertising: From Direct Response to...

Internal Optimization – A Solid Path to External Monetization of Mobile Ope...

Digital Analytix Focus: A Simplified User Interface for Actionable Business...

What the Comscore-Yahoo Partnership Means for vCE Clients

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bh...

Are Mobile Operators Asking the Right Questions of their Subscriber Big Dat...