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Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COV...

U.S. TV Viewing Is Increasing During Coronavirus Pandemic

Americans are staying home and turning to their televisions as a core source of news, information and entertainment. We identify several TV viewing trends to watch.