2024 State of Gaming Report
How Comscore and YouTube Unlock the Power of CTV
Embracing chaos to help move us forward as people, companies and communitie...
Smart TVs: Streaming’s Ultimate Catalyst
Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...
The Best (and Worst) Times for Sports Brands to Post on Social Media
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
Last week, streaming giant Netflix reported its first major loss in subscribers in over a decade, leading many to question the trajectory of this powerhouse brand and even the industry. What does this...
March is Madness in the State of Illinois
NCAA Basketball Tournament Sparks Marketing Madness
Top Esports Teams on Social: Rankings Now Available on Comscore
Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile
Key Moments from the Paralympics on Social Media
How to rewrite your social playbook for monetization
Combating Misinformation Warfare: Responsible Action During the Current Con...
Winter Athletes Skyrocket on Social
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
How to navigate the world of advertising measurement tools in 2022
What’s Trending Leading Up to the Super Bowl: A National and Local Story of...
It's time to divest from the misinformation ecosystem: Why advertising resp...