Consumers set up a blockbuster holiday season at the Box Office
Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
On broadcast networks, it was Sunday’s NFL National Broadcast on WRGB (CBS) that took the top spot in this week’s series ranking thanks to a live household rating of 20.4. WRGB (CBS) had four series place in this week’s top five, however it ranked third in this week’s broadcast network ranking. Here, it was WTEN (ABC) that took the number one spot, earning an average live household rating of 3.5 throughout the week.
On cable, Monday Night Football on ESPN earned the number one series of the week with a live household rating of 4.8. However, Hallmark Channel also saw success on cable, with two of their holiday specials placing within the top five series ranking. Amongst cable networks, it was FOX News Channel that took the top position, earning an average live household rating of 1.5 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Ran1
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
CBS NFL National
WRGB (CBS)
U
20.4
99.1K
2
16.9
82.4K
3
15.7
76.5K
4
CBS NFL TODAY UPDATE-SUS
13.7
66.5K
5
NBC SUNDAY NIGHT FOOTBALL
WNYT (NBC)
13.1
64.0K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.
Rank
Network:
Monday Night Football
ESPN
M
4.8
23.5K
3.3
16.2K
HALL (Hallmark)
3.0
14.4K
A Merry Scottish Christmas
S, U
2.9
14.1K
Monday Night Postgame
2.7
13.1K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.
Network Detail
Network Performance
WTEN (ABC)
3.5
16.9K
3.4
16.0K
WXXA (FOX)
0.9
4.6K
WYPX (ION)
0.8
4.1K
FNC (FOX News Channel)
1.5
S1AL (Spectrum News - Capital Region)
1.0
MSNBC
4.5K
4.2K
CNN
0.7
3.3K
Demographics:
Interests & Habits:
Age: 65+
Golf Enthusiast
Household: No Children Present
Diet Conscious Shopper
Education: High School Graduate
Enjoys Traveling
Source: Comscore TV, Preliminary Data, Nov. 13-19, 2023, US.
Total Actions (FB, X, IG)
# of Posts
WTEN - News10 ABC
4.4K
46
WNYT NewsChannel 13
3.7K
18
WRGB CBS 6 News, Albany
1.9K
66
Source: Comscore Social, PowerRankings, Nov. 13-19, 2023, US.*Disclaimer: Data Pulled 11/27/2023; All preliminary data should be used for directional purposes only
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