- October 17, 2023

Football Coverage Shines in Charlotte, NC

Local TV Snapshot: Oct. 2-8, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Charlotte, NC
Hours of TV Viewed: 50.4 Million
TV Households: 1,059,062
National Rank: #21

Overview:

Charlotte, NC residents couldn’t get enough NFL and college football this week. Across both broadcast and cable, both top 5 series rankings were comprised completely of football coverage.

NBC Sunday Night Football on WCNC (NBC) earned the number one position in our broadcast series ranking, earning a live household rating of 20.5. In this weeks broadcast network ranking though, it was WSOC (ABC) that earned the top position thanks to an average live household rating of 3.7. WBTV (CBS) earned a close second position in the network ranking with the network earning an average live household rating of 3.6.

On cable, Monday Night Football on ESPN earned the top spot in the cable series ranking thanks to a live household rating of 4.2. However, when it came to this week’s top cable networks, it was FOX News Channel that took the number one position, earning an average live household rating of 1.4 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NBC SUNDAY NIGHT FOOTBALL

WCNC (NBC)

U

20.5

216.7K

2

CBS NFL National

WBTV (CBS)

U

18.1

191.9K

3

CBS NFL National Post-Gun

WBTV (CBS)

U

18.0

190.4K

4

NFL on FOX Single

WJZY (FOX)

U

17.4

184.2K

5

SUNDAY NIGHT NFL PRE-KICK

WCNC (NBC)

U

17.4

183.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Monday Night Football

ESPN

M

4.2

44.2K

2

Monday Night Kickoff

ESPN

M

3.5

37.4K

3

College Football

ESPN

S

3.4

35.7K

4

College Football

ESPN

S

3.1

32.9K

5

NFL GameDay Final

NFLNET (NFL Network)

U

3.0

31.3K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WSOC (ABC)

3.7

38.7K

2

WBTV (CBS)

3.6

38.1K

3

WCNC (NBC)

2.6

28.0K

4

WJZY (FOX)

1.0

10.9K

5

WAXN (Independent (Broadcast))

0.6

6.3K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.4

15.1K

2

ESPN

0.9

9.1K

3

S1LA (Spectrum News 1 - Charlotte)

0.6

6.8K

4

MSNBC

0.6

6.2K

5

CNN

0.6

6.0K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Charlotte, NC Market, Week of Oct. 2-8, 2023, US.

Network Persona Spotlight: WBTV (CBS)

Demographics:

Interests & Habits:

Age: 55+

Recreational Fishing

Residence: Owns Home

College Basketball Fan

Education: High School Graduate

Golf Enthusiast
Charlotte LMS

Source: Comscore TV, Preliminary Data, Oct. 2-8, 2023, US.

Top Three Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

WBTV News

117.0K

528

2

WSOC-TV

54.6K

438

3

NBC Charlotte

27.8K

534

Source: Comscore Social, PowerRankings, Oct. 2-8, 2023, US.
*Disclaimer: Data Pulled 10/16/2023; All preliminary data should be used for directional purposes only

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