2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Closed Loop Cross-Platform Audience Reach with Comscore
Warner Bros. Discovery, Comscore & the Future of Currency at Scale
Comscore Taps Purchase Data To Help Measure Ad Impact
If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer p...
Marketing Innovation & Sports Marketing Upfronts Summit Day 2: Fireside Cha...
The Recipe For A New Currency
Managing the Transition to a Multi-Currency Market
What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can...
How to navigate the world of advertising measurement tools in 2022
Fresh Perspectives in Measurement Innovation
Moneyballing Media: How Big Data Is Transforming TV
Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...