- 10 setembro, 2015
The power of combined TV and Digital
Comscore is focused on solving today’s core challenge for the Media industry: The rapid rise of the cross-platform television and digital video audience. Over the past several years we have seen that video has escaped the TV set as consumers watch video content anywhere they want. In order to effectively sell and buy video everywhere, measurement needs to follow to represent the true way that audiences are consuming content.
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