New Metrics Offer Detailed Market Intelligence for UK Industry
London, UK, 13 January, 2010 Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of Comscore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com.
“The dynamics of online video – both in terms of consumption patterns and economics – have evolved considerably in recent years and the industry has come to recognize its growing importance as an advertising channel,” said Mike Read, Comscore senior vice president and managing director for Europe. “Video measurement needs to be just as innovative in order to capitalize on new monetisation opportunities and help pave the way for digital media convergence with traditional media.”
Enhancements to the service include:
Top 5 UK Video Content Properties by Viewing Sessions
In the UK, 34.7 million Internet users watched 6 billion content videos in November 2010. During the same month nearly 964 million viewing sessions took place, resulting in an average of 6 videos viewed per session. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top video content property with 428 million viewing sessions during the month and 30.4 million unique viewers, followed by BBC Sites (46.8 million viewing sessions) and Vevo (41.4 million sessions).
Top UK Online Video Content PropertiesRanked by Viewing Sessions (000)November 2010Total UK, Age 6+ – Home & Work Locations Source: Comscore Video Metrix
Property
Viewing Sessions (000)
Total Unique Viewers (000)
Videos (000)
Total Internet : Total Audience
963,971
34,720
6,032,002
Google Sites
427,608
30,401
2,831,218
BBC Sites
46,845
9,917
146,240
VEVO
41,430
9,774
71,174
Facebook.com
28,205
8,819
42,328
Dailymotion.com
13,099
3,382
33,282
*A session is a period of time with continuous video-viewing. A session ends, if a viewer is inactive for 30 minutes.
Top 5 UK Video Ad Properties by Unique Video Viewers
In November 2010, 527 million video ads were viewed by 23 million UK Internet users, representing an average of 23 video ads per viewer. SpotXchange Video Network ranked first reaching 7.2 million unique viewers, followed by Google Sites (5.8 million) and Joost Video Network (5.8 million). Among the top 5 sites, ITV delivered the highest number of video ads (62.6 million) and frequency of video ads (14 video ads per viewer).
Top UK Online Video Ad Properties Ranked by Unique Video Viewers (000)November 2010Total UK, Age 6+ – Home & Work Locations Source: Comscore Video Metrix
Video Ads* (000)
23,007
527,132
SpotXchange Video Ad Network**
7,218
28,952
5,777
22,561
Joost Video Network (by Adconion Media Group)**
5,757
20,469
ITV Sites
4,553
62,603
Crosspoint Media**
4,269
38,582
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.**Indicates video ad network
Live Webinar on Wednesday, 26th January 2011, 3pm GMTThis Comscore webinar will showcase the latest trends in the UK video market to help media planners and media owners navigate the changing video landscape more effectively.
For more details and to register, please visit: https://www1.gotomeeting.com/register/941135129
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com