RESTON, VA, April 15, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In March 2009, Americans conducted 14.3 billion core searches, a 9-percent gain versus February.
March 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in March with 63.7 percent of the searches conducted, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.3 percent), Ask Network (3.8 percent) and AOL LLC (3.7 percent).
Comscore Core Search Report* March 2009 vs. February 2009 Total U.S. – Home/Work/University Locations Source: Comscore qSearch
Core Search Entity
Share of Searches (%)
Feb-09
Mar-09
Point Change Mar-09 vs. Feb-09
Total Core Search
100.0
N/A
Google Sites
63.3
63.7
0.4
Yahoo! Sites
20.6
20.5
-0.1
Microsoft Sites
8.2
8.3
0.1
Ask Network
4.1
3.8
-0.3
AOL LLC
3.9
3.7
-0.2
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 14.3 billion searches at the core search engines, up 9 percent from February. Google Sites accounted for 9.1 billion core searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 1.2 billion.
Search Queries (MM)
Percent Change
Mar-09 vs. Feb-09
13,104
14,331
9%
8,293
9,125
10%
2,696
2,939
1,073
1,191
11%
536
547
2%
507
529
4%
March 2009 U.S. Expanded Search Rankings
In the Comscore March 2009 analysis of the top properties where search activity is observed, Google Sites led with 12.4 billion searches, up 10 percent versus February. Yahoo! Sites ranked second with 3.1 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (813 million).
Comscore Expanded Search Query Report March 2009 vs. February 2009 Total U.S. – Home/Work/University Locations Source: Comscore qSearch
Expanded Search Entity
Total Expanded Search
19,176
21,038
11,250
12,362
Google
8,541
9,419
YouTube/All Other
2,709
2,943
2,828
3,083
Yahoo!
2,804
3,058
All Other
24
25
1,109
1,235
MSN-Windows Live
1,015
1,136
12%
Microsoft/All Other
94
99
5%
761
813
7%
AOL Search Network
439
445
1%
MapQuest/All Other
322
368
14%
678
696
3%
Ask.com
384
382
-1%
MyWebSearch.com/ All Other
294
314
Fox Interactive Media
487
581
19%
MySpace
479
573
20%
8
0%
craigslist, inc.
511
559
eBay
513
545
6%
Facebook.com
206
246
Amazon Sites
170
191
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com