MLB Baseball Tops NFL Pre-Season in Philadelphia, PA

Overview:

Despite pre-season football making it’s return, it was all about Baseball in Philadelphia, PA this week. On broadcast networks, MLB Baseball on WCAU (NBC) took the top spot in our series ranking with an average live household rating of 12.3. Amongst broadcast networks however, it was WPVI (ABC) who earned the top spot with an average live household rating of 3.5 throughout the week.

On cable, Special Report with Bret Baier on FOX News Channel earned the title of top series, earning an average live household rating of 1.6. FOX News Channel saw success in our cable network ranking as well, as the network top the number one position with a an average live household rating of 1.0.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.

Top Five Cable Series (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Philadelphia, PA Market, Week of Jul. 31 – Aug. 6, 2023, US.

Network Persona Spotlight: KMOV (CBS)

Source: Comscore TV, Preliminary Data, Jul. 31 – Aug. 6, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, Jul. 31 – Aug. 6, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only