Local News Engages Audiences in St. Louis, MO

Overview:

Local and national news dominated our series rankings this week in St. Louis, MO. On broadcast networks, News4 at 5pm on KMOV (CBS) earned the number one series of the week title, with an average live household rating of 10.0. KMOV (CBS) also saw success in our broadcast network ranking, as the network earned the number one position with an average live HH rating of 4.7 throughout the week.

On cable, FOX News Channel earned all five positions in our series ranking for this week. Special Report with Bret Baier earned the number one series position thanks to an average live household rating of 1.6 throughout the week. Thanks to the success of the network’s series, FOX News Network also earned the number one network position with an average live household rating of 1.0 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.

Top Five Cable Series (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, St. Louis, MO Market, Week of Jul. 17-23, 2023, US.

Network Persona Spotlight: KMOV (CBS)

Source: Comscore TV, Preliminary Data, Jul. 17-23, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, Jul. 17-23, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only