- 12 outubro, 2015

Trends in Marketing Intelligence

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Now that Comscore Digital Analytix® has been named as "VISIONARY" in Gartner´s Magic Quadrant for Digital Marketing Analytic, we present how our innovative practices for enterprise analytics and how they are helping our clients to solve their main business challenges.

During our breakfast, "Trends in Marketing Intelligence" in Mexico City, Fernando Gonzalez, SVP of Digital Analytix for Comscore, Inc., explained how proper measurement can help brands better analyze, correct and implement strategies and ultimately impact the user experience process and how to apply them to the Mexican market.

Among other topics, this presentation shows:

  • How to combine your company's data with Comscore data.
  • Actual challenges of our clients in Big Data.
  • Video as key element for growing engagement and revenue.
  • How to monetize your video content.