The home improvement retailer wanted to showcase that its site has a large exclusive audience amongst its competitors within the home improvement retail market.
Comscore’s MMX Multi-Platform product allows users to analyze site overlap and deduplication metrics across platforms and competitive sets allowing publishers the ability to calculate their exclusive incremental reach.
The home improvement retailer discovered that it is reaching a large exclusive audience when compared to major home improvement retailers. They are able to use these insights for a pitch deck to show the value of their inventory to media buyers.
