New Teeth Now, a high-end dental implant business in Tampa, FL, sought Spectrum Reach's local expertise to create a strong media strategy and inform their business strategy.
New Teeth Now wanted to gain detailed viewership insights beyond the basic demographics of age and gender. In addition, the team was also considering opening a new location and wanted to know the scale of the audience within their trading radius.
Spectrum Reach utilized Comscore data solutions to validate target audiences, plan geo-based targeting, and measure campaign accuracy, leading to successful business expansion and media strategy optimization.
The Results
Comscore insights led to the successful expansion in Central Florida and opening of a new business location.
Migrating to Comscore & impressions-based buying delivered significant strategic benefits beyond media planning and advertising strategy.
