Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics.
Spectrum Reach proposed Comscore TV data to resolve the Baer's Furniture's concerns around campaign reporting. By comparing Comscore data against Spectrum Reach’s deterministic first-party privacy-focused data, Baer's saw how more precise Comscore was when compared to traditional panel-based reporting. Through this work, Spectrum Reach enabled Baer's to reach their target audience more efficiently.
The Results
Baer's Furniture has been with Spectrum Reach for three years, utilizing Comscore reporting for every campaign.
The migration to Comscore and impressions-based buying delivered significant results, which resulted in increased trust and accuracy.
