Regional Law Firm

William Dyer

Senior Success Specialist
Comscore

Nexstar measured the performance for a regional law firm campaign using Comscore’s Cross-Platform Campaign Ratings solution.

The campaign recorded 7.9M Unique Audiences, delivering a 44% reach in the Los Angeles Market, of which 670K were exclusively reached on CTV.

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The Scenario

A regional law firm engaged Nexstar Media to reach audiences in Los Angeles.
The campaign comprised KTLA and CTV delivered via Beeswax
Nexstar leveraged Comscore’s Cross-platform Campaign Ratings solution that provides person-level impressions tracking across platforms and campaign elements.

The Solution

Nexstar measured the performance for a regional law firm campaign using Comscore’s Cross-Platform Campaign Ratings solution. The campaign recorded 7.9M Unique Audiences, delivering a 44% reach in the Los Angeles Market, of which 670K were exclusively reached on CTV.

The Results

Low duplication between KTLA and CTV, with 0.5% of overlap in unique audiences. Campaign reached 30.8% of P18-34, 43.2% P25-54, 58% of P35-54. The campaign reached affluent audiences, Hispanics, and HHs with children.

81% of tracked ads were delivered to households with children.
47% of tracked ads were delivered to households w/ $100k+ HHI.
40% of tracked ads were delivered to individuals of Hispanic ethnicity.

7.9 M

Unique Audience

44.4 %

% Reach

670 k

Incremental Audience Reached only cia CTV

75.9 %

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