Fireside Chat with Lyle Schwartz and Aaron Fetters
In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in advertising effectiveness, the future of cross-platform, challenges with walled gardens, and the growing importance of leveraging end-to-end campaign measurement.
Siloed measurement continues to fall short as consumers demand more choice, control and convenience than ever before. Learn why device-independent analysis has become increasingly critical to effective measurement.
Viewability remains as one of the most debated topics in digital advertising. See how we can enable greater cross-platform comparability by making it a table stake.
Clean, reliable data is needed across the advertising cycle – from planning and activation through post-campaign measurement. Hear how tying this data together can make it even more powerful.
Walled gardens continue to impose barriers across the digital advertising industry. Learn the role agencies and measurement providers can play in increasing transparency among walled gardens.