Attribution is critical to help buy-side advertisers get better results from ad measurement. Chris Wilson, Comscore Chief Commercial Officer, spoke with Beet.TV about the future of advanced TV and how Comscore plans to continue helping its partners effectively target consumers through advanced TV.
Comscore Audience Activation™ permite determinar el target integrando la demografía y los comportamientos de las diferentes pantallas para campañas digitales, móviles y...
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