By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This rampant growth in digital advertising has brought both opportunities and challenges as advertisers, agencies and publishers alike navigate an ever-evolving and complex ecosystem that is reaping the rewards of new technologies and methods – such as programmatic – while simultaneously dealing with resulting challenges – such as viewability, fraud and brand safety – that threaten its rosy picture.
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By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs. This rampant growth in digital advertising has brought both opportunities and challenges as advertisers, agencies and publishers alike navigate an ever-evolving and complex ecosystem that is reaping the rewards of new technologies and methods – such as programmatic – while simultaneously dealing with resulting challenges – such as viewability, fraud and brand safety – that threaten its rosy picture.
This session will look at key issues and real-life examples to provide insight and clarity into tackling today’s challenges and uncovering new opportunities, including: