With the rise of mobile, social, and e-commerce, the digital environment has turned the shopping process upside down. From smartphones to tablets to desktop, fragmentation is a more challenging hurdle than ever before. Both in stores and online, the new landscape is providing retailers with both dangers and opportunities to grow and thrive. While many approach e-commerce as a separate unit from the rest of the business, this strategy may actually be jeopardizing sales.
In a keynote presentation at the inaugural iMedia Commerce Summit in Salt Lake City, Utah, Gian Fulgoni, Chairman Emeritus and Co-Founder, Comscore, introduced new statistics on the growth of e-commerce across all devices.
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